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Performance Marketing Course

Run Profitable Ad Campaigns on Google, Meta & More with Real Budgets Target. Optimise. Convert. Scale.

2000 +

Students Enrolled

4.8 (210+ Reviews)

Why Learn Performance Marketing?

Massive Job Market

Every brand needs performance marketers to run and scale their ads.

High Earning Potential

Performance marketers earn top salaries and high freelance rates.

Data Driven Skills

Learn to make smart decisions based on real numbers and results.

Work With Big Budgets

Manage real ad spends for real businesses and see real impact.

Career Versatility

Work as a full-time marketer, freelancer, or start your own agency.

What You Will Build

AI Tools You Will Master

Why Choose Digital Chaabi Academy?

Others

Digital Chaabi Academy

VS

Students
2000 +
5 Star Reviews
150 +
Live Projects
80 +
Placement Support
50 %

From the Founder

Why I Built This Performance Marketing Course

I lead the operating company behind DCA, a digital marketing practice working with brands across India. I have managed real ad budgets, built campaigns and seen firsthand what actually drives performance.

Most students learn marketing through theory but rarely get the opportunity to work on real campaigns, real budgets and real business challenges. This course is designed to close that gap. At DCA, you learn performance marketing the way it works in the real world—with practical strategies, campaign experience and insights built from actual execution.
My students don't just learn performance marketing. They learn how to make it perform.

— Ankush Mehta

Founder, Digital Chaabi Academy

About Our Performance Marketing Course

Digital Chaabi Academy (DCA) is a leading digital skills institute in Hisar. Our Performance Marketing Course gives you real hands-on experience running Google Ads and Meta Ads campaigns with actual budgets, live data, and measurable results from day one.

  • 8+ Years of Excellence: Leading training institute based in Hisar.
  • Live Budget Experience: Manage real Google Ads & Meta Ads with actual spend.
  • Global Certifications: Curriculum mapped to Google Skillshop, Meta Blueprint, and GA4 Analytics.
  • 100+ Hiring Partners: 100% placement support for media buyers and PPC specialists.

OUR EXPERTISE

Performance Marketing Course Roadmap

From basics tp advanced strategies, our comprehensive roadmap covers ever essential skill to build your digital marketing career.

CERTIFICATION

Certifications You’ll Earn

Globally recognised certifications alongside your Digital Chaabi Academy diploma.

Learn From Marketers Who Manage Real Ad Budgets

What Our Performance Marketing Students Say

The live projects made all the difference - I was doing real client work before I even graduated.

Amit

Batch of 2025 , Hisar

The live projects made all the difference - I was doing real client work before I even graduated.

Vaishali

Batch of 2025 , Hisar

The live projects made all the difference - I was doing real client work before I even graduated.

Suhan

Batch of 2025 , Hisar

Surround Yourself With Marketers Who Think in Results

Who Can Join This Course

Students

Business Owners

Marketing Professionals

Agency Executives

Recommended Guides & Performance Marketing Insights

Explore expert tutorials, interview prep guides, and campaign optimization frameworks written by our senior media buyers.

Career & Placement

Career Options After Performance Marketing Course & Target Roles

Comprehensive breakdown of job designations, salary benchmarks, and growth trajectories for media buyers and PPC analysts.

Read Career Guide →
Interview Prep

Common Google Ads Interview Mistakes to Avoid For Beginners

Master bid strategy questions, Quality Score optimization, and real scenario explanations to ace your paid media interviews.

Read Interview Tips →
Paid Media Mastery

Free vs Paid Google Ads Courses: Which One is Better in 2026?

Why hands-on ad spend practice and live client campaigns beat theoretical free video tutorials every single time.

Read Comparison →
Freelancing & Retainers

How Freelance Jobs Using Facebook Ads Skills Help Freelancers Monetize

Actionable roadmap to land multiple monthly retainer clients running high-converting Meta Ads and lead generation funnels.

Read Freelance Guide →
Analytics & Tracking

Building a Privacy-First Marketing Funnel: Cookie-Free Tracking Essentials

How to track conversions accurately in an iOS 14.5+ and privacy-first world with server-side GTM and CAPI.

Read Tracking Guide →
AI & Automation

Top 15 AI Tools for Automating Digital Marketing Campaigns in 2026

Supercharge ad creative generation, copywriting, automated bid adjustments, and predictive audience targeting with AI.

Read AI Tools Guide →

Student Feedback

What they say after Completing the Course

Many of our members have started their early careers with us

What is performance marketing and how does it work?

Performance marketing is a results-driven form of digital advertising where businesses focus on measurable outcomes such as clicks, leads, conversions, or sales. It includes platforms such as Google Ads, Meta Ads, and other paid advertising channels, allowing businesses to track campaign performance, measure key metrics, and optimize their marketing efforts based on actual data and results.



What is the difference between performance marketing and digital marketing?

Digital marketing is a broad field that includes SEO, social media marketing, email marketing, content marketing, and paid advertising. Performance marketing is a more focused approach within digital marketing that primarily uses paid advertising campaigns to drive measurable outcomes such as clicks, leads, conversions, and sales. It emphasizes tracking campaign data and optimizing advertising efforts based on measurable performance.



How much budget do I need to start running ads?

You can start learning performance marketing with a modest daily budget, such as ₹500 to ₹1,000, depending on your campaign objectives and learning goals. During the DCA course, students get hands-on experience with practical campaign setups and real advertising budgets, helping them understand campaign management, tracking, optimization, and reporting without requiring high personal spending.



What is a good ROAS for a campaign?

A ROAS of 3x or higher is sometimes used as a benchmark, meaning a business generates ₹3 in attributed revenue for every ₹1 spent on advertising. However, there is no universal ROAS target for every business. A suitable ROAS can vary depending on factors such as industry, profit margins, average order value, customer acquisition costs, campaign objectives, and other operating expenses.



Is performance marketing a good career in India?

Yes. Performance marketing offers strong career opportunities and can be a well-paying field within digital marketing. Brands, agencies, startups, and growing businesses need skilled performance marketers who can plan, manage, optimize, and measure paid advertising campaigns to generate measurable business results.



What platforms are used in performance marketing?

Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, and programmatic advertising platforms are commonly used channels in performance marketing. Google and Meta are major digital advertising platforms that offer businesses tools to reach relevant audiences, generate leads, drive conversions, and measure campaign performance using data and key metrics.

What is the salary of a performance marketer in India?

Performance marketing salaries in India can vary significantly based on experience, skills, location, company, role, and specialization. Freshers may earn around ₹3–₹6 LPA, while professionals with 2–3 years of experience may earn approximately ₹8–₹20 LPA. Senior performance marketing roles, specialists, and agency leadership positions may offer higher compensation depending on responsibilities and proven expertise.



Can I run Google Ads without any prior experience?

Yes. Our course starts with the fundamentals and takes you through each stage systematically, including account setup, campaign structure, audience and keyword research, bidding strategies, ad creation, conversion tracking, performance analysis, and campaign optimization. The training uses practical examples and real-world scenarios to help students understand how performance marketing campaigns are planned, managed, measured, and improved.



What is the difference between CPC, CPM, and CPA?

CPC (Cost Per Click) refers to the amount paid for each ad click, CPM (Cost Per Mille) refers to the cost of 1,000 ad impressions, and CPA (Cost Per Acquisition) measures the cost associated with generating a specific conversion or acquisition. Each metric and pricing model can be relevant to different campaign goals, advertising strategies, and business objectives.



How do I track conversions in Google Ads?

Conversions can be tracked using Google Ads conversion tracking or by linking Google Analytics 4 (GA4) with your Google Ads account. This helps you identify which ad interactions lead to valuable actions such as purchases, form submissions, phone calls, or leads, allowing you to measure campaign performance and make data-informed optimization decisions more effectively.



Is performance marketing better than SEO?

Both serve different purposes. Performance marketing gives instant results while SEO builds long-term organic traffic. The best strategy combines both for maximum reach and return.




Can I freelance as a performance marketer after this course?

Yes. Performance marketing offers opportunities for freelancers because businesses of different sizes may need professionals to manage advertising campaigns, monitor performance, analyze data, and optimize accounts. Freelancers can work with clients across different industries and may charge based on their experience, scope of work, campaign complexity, or agreed service structure.



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Boost Your Campaign ROI & Build a Successful Career in Performance Marketing

Run Profitable Ad Campaigns Like a Pro

Live Ad Experience | Google & Meta Certified | Placement Support

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Ankush

I read every demo form that comes in. See you on Saturday.

— Ankush

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